Facebook: Apple's new privacy policy will affect advertising revenue in the third quarter

Prior to this, Apple has made several privacy optimizations for the iOS system. Each App is required to obtain manual permission from the user before tracking the user. This is not a good thing for the US$100 billion mobile advertising market. The iPhone’s privacy policy makes it more difficult for apps to track users and restricts software vendors from placing targeted ads. After the introduction of Apple's privacy policy, Facebook publicly expressed dissatisfaction with Apple's policy. There was even a "war of words" between Facebook founder Zuckerberg and Apple CEO Cook, which made people "stunned."
　　 On July 29, the editor learned that Facebook today announced its unaudited financial report for the second quarter of fiscal 2021. According to information related to Facebook's financial report, Apple has recently implemented a new privacy policy on the iOS system, which will affect the ability of other software vendors to target advertisements. This may affect Facebook's advertising revenue in the third quarter.
　　 But according to Facebook's financial report, even if Apple introduced a privacy policy (as early as April, it launched a function to prevent users from tracking), but Facebook's revenue is still good. Facebook's total revenue in the second quarter was US$29.077 billion (a 56% increase in the same period, and advertising revenue accounted for US$28.580 billion); net profit was US$10.394 billion (a growth of 101% over the same period).
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